Atiqah

Call of Duty

Warzone 2.0 - DMZ: Loot Ops

Call of Duty

Modern Warfare II

Diablo Immortal

The Hell We Love Returns

Coldplay

A Head Full of Dreams

Nathan Hartono

Music & Brands

Jasmine Sokko

TETRIS & Cartier

DUA LIPA

The Self-titled Album

Christopher

Asia Press Tour

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+65 93623444
atiqah.nabila@outlook.com

Hi! I’m Atiqah⭐

I am a creative and marketing professional with extensive experience in the entertainment industry. I have worked on big brands in music and gaming at a local, regional and international level. My expertise lies in influencer marketing, content creation, social media management, project management, client servicing and more.

I have a deep interest in pop culture and trends, and is on the lookout for new challenges and cool projects. 

Feel free to browse my work. I’m more than happy to share more about my work as well as discuss future opportunities over Zoom or coffee. Drop me a note on your preferred platform ☺

RESUME

DOWNLOAD

CONNECT

Linkedin

CONTACT

+65 93623444
atiqah.nabila@outlook.com

Let’s make magic together!

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Call of Duty: Warzone 2.0 is the sequel to the popular free-to-play first-person shooter game, Call of Duty: Warzone. I worked closely with clients and vendors from the different markets (SEA, ANZ and TWHK) to execute an all-rounded campaign involving KOLs, a physical event and a jersey collaboration. 

KOL Marketing Strategy & Execution

For Warzone 2.0, I identified and recommended gaming influencers to be part of this campaign from its initial launch leading up to the DMZ:Loot Ops event. After Activision has selected their top 3 KOLs per market, I briefed and worked with them to ensure on-brand content through social posts and live-streaming the game. We worked with our internal video editing team to create an interactive Mission Film that the KOLs can complete during the stream. It was a fun and engaging way for the streamers to play the game and hit all the key points of the game. Throughout, I also managed our dentsu counterparts from Australia and Taiwan to ensure we are on-track and maintain alignment of campaign deliverables.

Best Performing Posts:

Art Airsoftgun (TH) Livestream
Myrtle (PH) Livestream

DMZ:Loot Ops Video Shoot

An event called “DMZ: Loot Ops” was also held, we brought in some of the top gaming influencers from Singapore, Australia, Thailand, Taiwan, Hong Kong and Philippines to participate in a real-life Call of Duty game based on the in-game DMZ mode. We worked with an event partner along with our counterparts from Australia and Taiwan to make this happen. The key call-to-action was to get new players to download the game as well as existing players to try out the DMZ mode. The video of the event was streamed live on the KOLs’ channels for their viewers to check out all the action and try the exciting DMZ mode in-game.

Best Performing Posts:

Moymoy Palaboy Vlog
Drewd0g Watch Party Livestream
Supercatkei TikTok Highlight Video

Jersey Collaboration

In light of the World Cup 2023, we were also tasked to promote the Messi, Pogba and Neymar operator bundles which were available for a limited time. As this an exclusive collaboration, we worked with 1 KOL per market – Singapore, Philippines, Thailand, Australia, and Taiwan – to create their very own Call of Duty football jerseys.

We connected each KOL with a local artist to collaborate on the design. This helped with the synergy to brainstorm local elements, Call of Duty elements and the KOL. After the jerseys were produced, I managed the influencer deliverables to ensure that client’s requirements were met and that content was on-brand.

The campaign helped to increase awareness and engagement for Warzone 2.0 and was an exciting way to engage with the target audiences while driving sales for the bundle.

Best Performing Posts:

Myrtle (PH) Jersey Post
Art Airsoftgun (TH) Jersey Livestream

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Call of Duty is the world’s best-selling first-person shooter video game and one of the most successful franchises in gaming history. As part of their latest installment, Activision is keen to increase awareness and drive sales for Call of Duty: Modern Warfare II through leveraging on influencer marketing, tapping into new and existing players on social media platforms such as YouTube, Twitch, and Instagram.

KOL / Influencer Management

As this is their biggest campaign of 2022, Activision selected the top 3 gaming mega-influencers Alodia and Myrtle from Phillippines as well as Art Airsoftgun from Thailand as part of their Call of Duty Ambassador Programme.

Armed with a 300k influencer budget across the pre-launch to post-launch phases of the game release, we worked closely with the Ambassadors on what creative content that they would like to create for MWII and on our end, to ensure the key messages and call to actions are met. 

Aside from the big guns, we identified and engaged more micro to marco influencers within the gaming community. We sent exclusive COD merchandise and briefed them to ensure that they created content that was consistent with the brand messaging while striking a balance with their organic content.

Best Performing Posts:

Myrtle (PH) MWII Launch Livestream
Alodia (PH) NEXT TikTok/Short Video
Art Airsoftgun (TH) NEXT YouTube Shorts Video

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RESULTS

The campaign was a huge success. Our influencer partners generated over 9M video views, reaching over 32M across all platforms combined during its duration. The few Ambassadors were more impactful in driving awareness and sales as compared to multiple micro influencers. Furthermore, there was a significant spike in interest from BETA to Launch – proving that consistent content from influencer partners had a direct impact on creating hype, positive sentiments and conversions.

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To increase awareness and drive downloads for the the new mobile game, Diablo Immortal (DI), we (as Blizzard’s agency) did a two-pronged approach.

KOL Marketing Strategy & Execution

For increasing awareness, I identified and selected key mobile gaming influencers with a large following on social media platforms like Facebook, YouTube, TikTok and Twitch. I worked with influencers and talent agencies across the market to create on-brand content targeted to mobile gamers in SEA. 

Chosen influencers were sent exclusive PR kits that included DI merchandise with spicy noodles as part of the #DiabloHellChallenge. They were challenged to play the game while eating the spicy noodles LIVE on stream. This creative challenge increased interest and engagement across the livestreams totalling to over 5.3 impressions and 2.3 million video views across 16 influencers.

Best Performing Posts:

Alodia (PH) Hell Challenge Livestream
Myrtle (PH) Demon Hunter Cosplay TikTok Video
Supercatkei (SG) Highlight Video 

Prince De Guzman (PH) in Necromancer cosplay
Prince De Guzman (PH) in Necromancer cosplay
Awie De Guzman (PH) in Necromancer cosplay
Awie De Guzman (PH) in Necromancer cosplay
Myrtle Sarrosa (PH) in Demon Hunter cosplay
Myrtle Sarrosa (PH) in Demon Hunter cosplay
Myrtle Sarrosa (PH) in Demon Hunter cosplay
Myrtle Sarrosa (PH) in Demon Hunter cosplay
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Diablo Immortal

Localised Paid Media Assets

In addition to the influencer campaign, my team and I worked with a video production house to create localized paid media assets for the Philippines, Singapore/India, and Taiwan/Hong Kong regions. The 3 localised videos highlighted the message that the “Hell” that Diablo players loved has returned and now on Mobile. The video connected local street food with the iconic Barbarian Whirlwind spin from the game. The idea for the film was meant to be unexpected with a some “maniac” feel to match the game. The localised videos was well-received, 0.22% higher click-through rate and impressions than global assets, thus, were successful in driving downloads for the game.

A Head Full of Dreams

For my first marketing gig, I had the opportunity to work on Coldplay’s A Head Full of Dreams concert in Singapore. My role was to increase anticipation for the concert by ramping up Coldplay-related content on the Warner Music SG social media pages. I took charge of running a social media giveaway called #AskColdplay. where we asked fans to comment questions for the band on and selected the best few questions to be asked in an exclusive interview. 

On concert day, I was part of the artist management team and assisted in liaising with external vendors such as security and logistics. I also managed the media interviews.

After the event, I edited the #AskColdplay interview into a creative content video for Warner Music SG’s YouTube page. The video received a positive response with over 105K views, with viewers enjoying the comedic captions I added. This was effective in extending the the post-concert hype, generating more attention and excitement for the band. 

Nathan Hartono is a Singaporean singer-songwriter and actor. I had worked with him as part of his artist management team where I assisted in creating pitch decks for brand partnerships, managed brand engagement projects, and worked closely with him to create assets for his music releases.

Music Releases

I worked on creating marketing collaterals for Nathan Hartono’s singles such as “I’m Fine”, “The Difference”, and “Infinity”. This includes creating a variety of Spotify ads, social branding assets, and social media ads on platforms like Instagram and Facebook. I also wrote press releases which was featured on media outlets such as NME and Bandwagon.

In creating these marketing materials, I took inspiration from Nathan’s vision for each release. For example, when working on videos for “The Difference”, I chose a psychedelic theme and used special effects to create a unique and visually striking aesthetic.

My work played a crucial role in promoting Nathan’s music and increasing his visibility as an artist. Overall, my efforts helped to drive the success of Nathan’s singles and contribute to his ongoing success as a musician.

 
 

Brand Engagement Projects

As part of my brand engagement projects with Nathan Hartono, my team and I worked on several high-profile partnerships. 

  • Samsung: Collaborated with an US agency and Vogue for the new Samsung Galaxy Z Flip 3 phone as part of the #3WaysIFlex and #FreeToBe campaign. Sourced a filming location and coordinated with external vendors, and oversaw the shoot to ensure that the content met the client’s brief.

  • Disney+: Worked on Marvel-related social media campaigns, including one for the release of the Loki series on Disney+. Campaign was quoted by the clients at Disney+ as being the best Marvel campaign to date. Helped to strengthen Nathan’s relationship with Disney+ and increase his visibility as a brand ambassador.

  • DBS Bank: Oversaw the production shoot for an episode of the DBS Sparks mini-series that Nathan was acting in. Helped to ensure the successful execution of the project and contributed to Nathan’s ongoing success as an actor and brand ambassador.

Jasmine Sokko is a Singaporean singer-songwriter. I had worked with her as part of her artist management team where I worked closely with her to promote her music releases and managed brand engagement projects.

Music Releases

I worked on Jasmine Sokko’s releases, including “MEDUSA”, “TETRIS”, and “Cannibal”. As part of my role, I assisted in the video production for the “MEDUSA” music video, which has since gained over a million views. I ensured that the shoot ran smoothly and helped to bring the artistic vision for the video to life by liaising with the artist and external vendors.

I also created a variety of Spotify ads and social media ad assets to promote the singles. In addition, I optimized Jasmine’s social media profiles according to best practices. I wrote press releases for the releases which were featured on NME. I also worked on optimizing Jasmine’s social media profiles according to best practices at the time.  

My efforts helped to increase the visibility and reach of Jasmine’s music, and contributed to the success of the releases.

Case Study:

I developed and implemented a marketing campaign called TETRIS WITH SOKKO to promote Jasmine Sokko’s single “TETRIS”. The campaign featured a gaming livestream where Jasmine played TETRIS with her fans and other celebrities.

To generate buzz, I created marketing assets for Instagram and a website landing page on her official website for fans to sign up for the chance to play with her.

The campaign aimed to engage her fanbase through an unique and interactive experience, and used a softsell approach to increase her visibility and reach.

The event received support from high-profile artists such as JJ Lin and Nathan Hartono, and was sponsored by Razer, who provided prizes for fans.

Cartier

For the Cartier’s brand engagement piece, I worked closely with singer-songwriter Jasmine Sokko to deliver Instagram posts that were inline with the client’s business objectives to promote the latest Clash de Cartier and Pasha de Cartier products. I liaised with the artist to create the final output, following her direction to ensure that the finished product matched her vision.

Once the post was complete, the client (Cartier) reviewed the final output. The client provided feedback and directions for further edits, which I promptly edited and addressed in order to ensure client’s satisfaction with the final product. I worked closely with both Jasmine and the client to ensure that the sponsored Instagram post effectively promoted the Clash de Cartier and Pasha de Cartier products, and that all parties were happy with the finished product.

Overall, I was successful in delivering a high-quality sponsored Instagram post that effectively promoted the products and satisfied the client.

Links

Pasha de Cartier – 2.3K Likes

Clash de Cartier – 2.2K Likes

Clash de Cartier Post
Clash de Cartier Post
Pasha De Cartier Post
Pasha De Cartier Post

DUA LIPA

In 2017, as part of the international marketing team, I played a key role in promoting Dua Lipa’s debut self-titled album in Singapore. Singapore was her first stop outside of the UK, and our goal was to spread her music to as many people as possible through our social media channels and press coverage.

One of the ways I helped to achieve this was by creating and publishing creative content videos on our social media channels. One of it was a compilation of Dua Lipa’s biggest hits, and this video was well received by the public, thus Warner continued to use this style of videos as part of their owned channel content. 

I was also involved in organizing Dua Lipa’s press tour, which included a private acoustic showcase for media and selected fans. I worked closely with her artist management team throughout the tour, led fan engagement and the media interviews with press outlets such as The Straits Times, Cleo, and Bandwagon.

Overall, my efforts helped to increase Dua Lipa’s visibility in Singapore, and laid the foundation for her successful career.

Christopher

As part of the international marketing team, I was tasked with promoting Denmark’s superstar Christopher on Warner Music’s owned channels in light of his upcoming Asia promo tour in Singapore. However, it was a challenge to promote him as he was not well-known in Singapore. To tackle this issue, I created creative content videos such as a  TOP 3 Christopher songs compilation video and a trivia video for social media platforms. The videos were well-received, and helped to increase Christopher’s visibility in Singapore.

During the press tour, I designed the official press poster and was responsible for liaising with the artist management team and the press. 

One of the key highlights was a collaboration with local content creator Hirzi and Munah. Together with Christopher, they created a comedy sketch that was shared on Facebook. This collaboration helped to increase Christopher’s visibility among Singaporeans, and generated a lot of buzz for his upcoming album.